Research – business English discussion topics

Research in Business a nie Andrzejkowe wróżby

W Polsce, gdzie andrzejki to czas wróżb i zabaw przepowiadających przyszłość, istnieje pokusa, by wierzyć w magię także w biznesie. Jednak prowadzenie firmy, nawet małej, wymaga oparcia się na faktach, a nie na przypuszczeniach. W andrzejkową noc, kiedy wielu z nas oddaje się zabawom i wróżbom, warto przypomnieć sobie, że sukces w biznesie zależy od solidnego researchu i analizy.

Dla polskich przedsiębiorców uczących się angielskiego, dyskusja na temat znaczenia researchu w biznesie może być nie tylko pouczająca, ale i pomocna w praktykowaniu języka. Oto lista  pytań i zagadnień, które mogą ułatwić rozmowę na ten temat:

  1. How important is market research for starting a new business?
  2. Can you describe a situation where research significantly impacted a business decision?
  3. What are the best tools and methods for conducting business research?
  4. How does customer feedback play a role in shaping business strategies?
  5. What are the risks of not doing enough research in business?
  6. How do you balance intuition and research in business decisions?
  7. What’s the difference between primary and secondary research in business?
  8. How can research help in identifying new market opportunities?
  9. In what ways can competitor analysis benefit a business?
  10. How do businesses use research to tailor their marketing strategies?
  11. What role does research play in product development?
  12. Can you give examples of how data analysis transforms business strategies?
  13. How has the internet changed the approach to business research?
  14. What are the ethical considerations in business research?
  15. How do you ensure the accuracy and reliability of your research data?
  16. What impact does cultural research have on global business strategies?
  17. How can small businesses effectively conduct market research with limited resources?
  18. What is the role of social media in business research?
  19. How do you keep up with the latest trends and research in your industry?
  20. What challenges have you faced in conducting research, and how did you overcome them?
  21. How does market segmentation help in business research?
  22. What are the key steps in conducting a successful market analysis?
  23. How do demographic factors influence business research outcomes?
  24. Can you explain the concept of SWOT analysis in business research?
  25. What is the role of online surveys in gathering business data?
  26. How do trends in social media influence business research today?
  27. What techniques are used for effective competitor research?
  28. How can a business effectively track and analyze customer behavior?
  29. What are the benefits of focus groups in business research?
  30. How does technology impact the efficiency of business research?
  31. Can you discuss the importance of historical data in business analysis?
  32. How do you identify and analyze target markets in business?
  33. What is the significance of forecasting in business planning?
  34. How does qualitative research differ from quantitative research in business?
  35. What role do case studies play in business research?
  36. How can businesses use research to improve customer satisfaction?
  37. What are the challenges in conducting international market research?
  38. How do you measure the effectiveness of a business research project?
  39. What are the common mistakes businesses make in conducting research?
  40. How does research contribute to sustainable business practices?

SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business project or venture. Here’s a simple explanation:

Strengths: Positive attributes internal to the business that are within control.

Weaknesses: Factors that are within the business’s control but detract from its ability to attain the core goal.

Opportunities: External factors that the business could capitalize on or use to its advantage.

Threats: External factors that could cause trouble for the business.

Ćwiczenie Analizy SWOT:

Let’s create a theoretical business idea:

An eco-friendly coffee shop that uses only organic products and offers a recycling program.

Strengths: Discuss the unique aspects of this coffee shop. For example, „The eco-friendly approach could attract environmentally conscious customers.”

Weaknesses: Consider potential challenges. For instance, „Organic products might be more expensive, leading to higher prices for customers.”

Opportunities: Explore external factors that could be advantageous. For example, „Growing awareness about environmental issues could increase customer interest.”

Threats: Identify external risks. For example, „Competition from established coffee shops could be a significant threat.”

Through this exercise, you can practice speaking English while working through the different components of a SWOT analysis for a hypothetical business.

Healthy Food Catering from Home

Strengths: Making healthy meals. Example: „We can make special food for health.”

Weaknesses: Costing more to make and deliver. Example: „It costs a lot to send food to people.”

Opportunities: More people want to eat healthily. Example: „Many people now like healthy food.”

Threats: Big companies doing the same. Example: „Big companies might sell similar food for less money.”

Local Bicycle Repair Shop

Strengths: Fixing bikes well and fast. Example: „We can fix bikes quickly.”

Weaknesses: Needing a lot of tools and parts. Example: „We need many tools and bike parts.”

Opportunities: More people riding bikes. Example: „Many people are using bikes now.”

Threats: Other repair shops nearby. Example: „There are other shops that fix bikes too.”